The Bumble Bee Seafood Company Expands Commercial Leadership Team with New Vice President of Customer Development and Strategy

SAN DIEGO, January 10, 2022– (COMMERCIAL THREAD) –The Bumble Bee Seafood Company will welcome Alex Drew to his growing sales team as Vice President of Client Development and Strategy. As a member of the leadership team, Alex will be responsible for the client strategy and planning function, including business management and demand planning.

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Alex Drew joins The Bumble Bee Seafood Company as Vice President of Customer Development and Strategy. (Photo: Business Wire)

Alex brings over 20 years of CPG experience in retail development, project management and business leadership in the food, beverage and steam industries. Most recently, Alex spent four years leading category management and sales operations for JUUL Labs. Alex has also spent over 10 years at Anheuser-Busch InBev in frontline sales, category management, business marketing, pricing and sales strategy roles for the world’s largest brewer and has also held senior roles in sales management for the Kellogg / Kashi company.

“To keep our business hyper-focused on achieving lofty goals, we are strengthening the leadership of our sales team,” said Connie Cooper Shepherd, senior vice president of strategy and business development for The Bumble Bee Seafood Company. “Alex’s specific experience in collecting, analyzing and communicating data that increases sales and sharing profitably makes him perfect for this newly created role as we continue to position ourselves as a company that establishes high standards for the industry. “

Alex will report to Cooper Shepherd and will be responsible for client strategy and planning, including setting goals to gain profitable market share, executing plans to make those goals achievable, and fully managing all investments. of customers, forecasting, distribution, innovation, pricing, promotion, assortments and tools.

Dan Hofmeister, Senior Vice President and General Manager of Anova®, Laura Chamberlain, Senior Vice President of Sales and Jeanine Lewis, Vice President of Brand Marketing, also report to Cooper Shepherd as part of the new leadership team. commercial reorganized.


The Bumble Bee Seafood Company passionately pursues its goal of nourishing people’s lives with the power of the ocean. The iconic 120-year-old fishing company consistently aims to provide delicious, healthy and affordable food to consumers while working hard to find new ways to protect the ocean and those who depend on it. Bumble Bee is firmly anchored in a commitment to connecting the world to the ocean by redefining the sourcing, production and consumption of ocean-inspired products.

Bumble Bee’s complete line of seafood and specialty proteins are marketed in the United States, Canada and more than 50 markets around the world under leading brands such as Bumble Bee®, Anova®, Brunswick ®, Clover Leaf®, Snow’s®, Wild Selections® and Beach Cliff®. For more information about the company, visit For more product information visit

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Liz conant
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Barbara M. Stokes